Honest answers for care owners and managers
Transparent, practical guides - pricing, pitfalls, comparisons, best options, reviews, and offline community marketing - so you can make confident decisions.
Why this hub exists
Most advice for care providers is generic, theory-heavy, or online-only. We publish They Ask, You Answer-style content with numbers, screenshots, and templates - plus a strong focus on offline, community-led marketing that actually drives local demand.
What you'll find here
- Cost & Pricing clarity (no vague ranges without context)
- Problems & Pitfalls and how to fix them
- Comparisons to help you choose the right model
- Best/Top resources (ranked with reasons)
- Reviews & Reputation playbooks
- Offline & Community Marketing tactics that compound your online work
Featured downloads (start here)
Preventative Care Playbook (PDF)
Design a distinctly-branded prevention model (Flexicare · Prevent · Prevent+) and plan a 90-day pilot.
Care Growth Playbook (PDF)
Build steady private demand with Do · Coach · Teach; includes GBP, reviews, CRO, paid search, and offline activation checklists.
Cost & Pricing
How much does a Preventative care pilot cost?
Summary: A practical breakdown of design sprint, training, collateral, Everfit (optional), and launch comms - with scenarios for small/medium/large providers and the typical 90-day timeline.
What does a Do/Coach/Teach marketing engagement cost?
Summary: Clear package examples with inclusions; how geography, competition, channels, and offline activity affect cost and outcomes.
Problems (and fixes)
Why your care website gets traffic but not enquiries - 9 fixes this month
Summary: Message clarity test, forms that don't leak, proof placement, local GBP and reviews tie-ins, and simple follow-up.
Common pitfalls when launching prevention services (and how to avoid them)
Summary: Over-promising outcomes, under-training teams, missing offline activation, and unclear tier boundaries.
Comparisons
Preventative care vs traditional packages: when each wins, and how to position both
Summary: Positioning guidance, assessment routes, and talking points for families and referrers.
Do vs Coach vs Teach: which model fits your team and goals?
Summary: Decision matrix balancing speed, control, capability, and budget.
Best (ranked lists)
Best lead sources for private home-care enquiries in 2025 (ranked)
Summary: Organic (GBP/SEO), reviews, paid search, content, and offline partners (GPs, physios, community groups) with pros/cons and effort vs. reward.
Reviews & Reputation
Google Business Profile for care: a 30-day plan
Summary: Categories, services, photos, Posts/Q&A cadence, and handling duplicates. Tie reviews to prevention outcomes where relevant.
Turning client feedback into case studies and conversions
Summary: Consent language, stories without PHI, before/after framing, and embedding proof on key landing pages.
Offline & Community Marketing
Offline activities compound your online work:
- Partner packs for discharge teams, GPs, physios, and community leaders
- Talks & workshops in community halls and churches
- Local PR (human-interest prevention stories)
- Sponsorships & stalls at small community events
- Targeted leaflet drops to relevant postcodes
- Referral cards for carers to hand out after compliments
- Print one-pagers & posters mirroring website messages