Real providers. Practical wins.
See how care companies are standing out with Preventative care and building steady private demand with specialist marketing.
Why these stories matter
Care leaders are under pressure to grow sustainably while protecting quality. The providers below show what happens when you combine:
- Preventative care that helps people need less care and differentiates your offer
- Specialist care marketing that turns clarity into steady private demand
Common achievements across projects
- Clear, branded offers families understand in seconds
- Improved discovery calls and conversion
- Stronger local visibility (GBP + reviews) and search performance
- Measurable momentum in 90 days; compounding results over 1-3 quarters
Case Study 1 - Abney & Baker: Pivot to Preventative Care
Context
Abney & Baker is a UK domiciliary care provider known for quality. The leadership team wanted to go further - helping people need less care while growing private demand and differentiating in a crowded market.
Challenge
Package labels and messaging were blending into the market. The team needed a prevention-led model, staff training, and go-to-market assets without disrupting existing services.
What we did
- Co-designed a three-tier prevention framework (Flexicare · Prevent · Prevent+)
- Mapped assessment and onboarding to surface prevention opportunities
- Built SOPs, scripts, quick-reference guides, and client one-pagers
- Integrated Everfit for Prevent+ (remote activity and habit-building)
- Launched go-to-market assets: website sections, GBP services, review prompts, and local partner outreach
- Set up dashboards for adoption, outcomes, and demand
Results
- Clearer proposition and prevention tiers understood by families in one screen
- Increased prevention-qualified enquiries and more focused discovery calls
- Reviews referencing confidence/mobility outcomes increased in volume and relevance
- A repeatable pilot → scale method with team training and SOPs
"Prevention stopped being an idea and became a working model our team could deliver. Families see the value quicker - and so do referrers."
Case Study 2 - Abney & Baker: Marketing to Build Demand for a Prevention-Led Offer
Context
Following the prevention pivot (Flexicare · Prevent · Prevent+), Abney & Baker needed to translate the model into simple messaging, increase local visibility, and build steady private demand - without distracting the operations team.
Challenge
Families rarely search for "preventative home care," so the marketing had to meet existing intent (care at home, home help, live-in etc.) while positioning prevention as a clearer, better option. Success depended on a joined-up online + offline plan - because care decisions are local and trust is built face-to-face as much as online.
What we did
Positioning & copy, local SEO & GBP, reviews system, website & CRO, paid search (selective), content & outreach (online), offline/local activation (partner packs, talks, PR, print), reporting cadence.
Results
- Visibility: Uplift in GBP views/calls and local rankings; increased inbound from partner referrals
- Trust: Steady increase in 5★ reviews mentioning prevention outcomes; local PR pieces driving branded search
- Demand & conversion: Higher landing-page CVR; lower cost per enquiry; new enquiries from community events and leaflets
- Clarity: Families and referrers understand the prevention tiers within one screen
"Once the message clicked, demand followed - online and in the community. Families 'got' prevention, and our discovery calls became focused and faster to convert."
Build your story next
Every provider's region, mix, and team are different. We'll map your best starting point - prevention, marketing, or both - and a 90-day plan you can act on immediately.