Practical Prevention & Marketing for Care Providers
Born in care and built for care. We design distinctly-branded Preventative Home Care models and run marketing that stands out and wins business.
Our story
Care Momentum exists to make prevention practical and growth predictable in home care. We've seen the limitations of reactive care and the noise of generic marketing. So we built a simple, joined-up approach:
Design prevention you can deliver (Flexicare · Prevent · Prevent+ with optional Everfit integration) under your brand.
Build demand with marketing that families trust—online and offline—through clear messaging, Google Business Profile and reviews, conversion-ready pages, content, and community activation.
The result: a clearer proposition, steadier private demand, and confident teams.
What we believe
- Prevention should be normal: When older adults stay stronger and more connected, everyone wins.
- Clarity beats complexity: Families decide fast when services are simple and outcomes are visible.
- Local trust matters: Community relationships and offline activation amplify everything online.
- Numbers create confidence: Weekly highlights, monthly deep-dives, and dashboards keep progress real.
Values: Do the right thing · Do the best job · Show you care · Reflect, learn & grow
The team
Sarah Caulfield-Ware - Founder & Managing Director
With over 15 years' experience in marketing and creative strategy, Sarah is passionate about building brands that make a difference. She leads Care Momentum's team, helping care companies design their business for the future of care.
Ian Willis - Founder & Strategy Director
Ian founded Care Momentum after more than a decade leading a home care company, where he saw the limitations of reactive care. Determined to create a proactive solution, he designed a model that helps older adults stay strong and independent for longer.
Lydia Shibley - Customer Training & Support Manager
Lydia ensures our clients get the best outcomes possible. She leads client onboarding, quality assurance, and community connection.
Melanie Da Cunha - Marketing Executive
Mel specialises in building trust and credibility in health services through clear, strategic communication and partnerships.
Lisa Bunclark - Everfit & Preventative Care Lead
Lisa brings a background in operations and small-business scale-up, along with a personal passion for fitness and wellbeing.
How we work
Two paths that work together or separately:
- Preventative Care Pivot: Design your distinctly-branded prevention model (Flexicare · Prevent · Prevent+) and pilot it in 90 days.
- Marketing: Do · Coach · Teach: Choose managed execution, guided support, or tools/training to build steady private demand.
Cadence: Audit → 90-day Momentum Plan → Sprint & Optimise, with weekly highlights and monthly deep-dives.
Offline + online: We combine community activation (talks, partner packs, PR, print) with SEO/GBP, reviews, CRO, and content so your message travels.
What makes us different
- Care-first service design that staff can deliver and families understand in one screen
- Joined-up online + offline marketing tuned to how local care decisions happen
- Transparent scopes with written deliverables and dashboards you'll actually use
- Enablement—we can Do, Coach, and Teach, so capability grows inside your team
Join us
If you care about prevention and practical growth in later-life care, we'd love to talk.