Marketing that stands out and wins business.
Choose the support that fits your team - Do (Done-For-You), Coach, or Teach - and build steady private demand whether or not you adopt Preventative care.
Choose how you want to work: Do · Coach · Teach
Do (Done-For-You Marketing)
We execute; you approve. Best for teams with no in-house marketing capacity or those wanting expert execution while they focus on operations.
What's included:
- Full marketing audit and 90-day plan
- Campaign execution: local SEO, Google Ads, review generation, content creation
- Monthly performance reviews and quarterly deep-dives
- Creative assets, landing pages, and CRO optimization
- Shared dashboards with real-time performance data
Coach (Guided Implementation)
You execute; we guide. Best for teams with some marketing capability who want strategic direction and quality assurance.
What's included:
- Marketing audit and 90-day roadmap
- Fortnightly strategy calls and campaign planning
- Template library: ads, landing pages, email sequences
- QA on your campaigns, content, and creative before launch
- Access to expert guidance without full-service costs
Teach (Self-Serve Training)
You learn; you implement. Best for teams ready to build in-house capability with proven frameworks and playbooks.
What's included:
- Access to full playbook library (SEO, paid ads, reviews, offline tactics)
- Workshops and training sessions for your team
- Template packs: campaign briefs, content calendars, creative assets
- Implementation at your own pace with ongoing support
- Build internal expertise without ongoing agency dependency
What changes when you work with us
- Clearer messaging: Positioning that differentiates you from competitors, not just claims you're "better"
- Better visibility: Rank higher in local search, generate more reviews, and show up where families are looking
- Higher conversion: Landing pages, follow-up sequences, and CRO improvements that turn enquiries into clients
- Predictable demand: Multi-channel approach reduces over-reliance on any single source (e.g., Google Ads)
- Confident decisions: Transparent reporting and clear KPIs so you know what's working and what's not
How we measure success
We track what matters: enquiries, conversion rates, cost per acquisition, and client lifetime value. Every campaign includes:
- Lead volume: How many enquiries you're generating each month
- Lead quality: Are enquiries from your ideal clients (private pay, right geography, good fit)?
- Conversion rate: What percentage of enquiries become clients?
- Cost per acquisition: How much you're spending to acquire each new client
- Channel performance: Which tactics (SEO, ads, reviews, offline) deliver the best ROI?
Shared dashboards and regular reviews ensure you're always in control.
Marketing tactics we use
We combine online and offline approaches based on what works in your market:
Online Marketing
- Local SEO: Rank higher for "[your area] home care" and related searches
- Google Ads: Targeted campaigns for high-intent searchers
- Review generation: Systematic approach to building your online reputation
- Website CRO: Optimize your site to convert more visitors into enquiries
- Content marketing: Blog posts, guides, and resources that answer family questions
- Retargeting: Stay visible to families who've visited your site but haven't enquired yet
Offline Marketing
- GP and physio outreach: Build referral relationships with local healthcare providers
- Community events: Talks, workshops, and presence at local groups
- Direct mail: Targeted campaigns to specific neighborhoods or demographics
- Partnerships: Co-marketing with complementary local businesses
- Print materials: Leaflets, brochures, and signage for high-footfall locations
Frequently Asked Questions
Do we have to adopt preventative care to use your marketing services?
No. Many clients work with us purely for marketing, without changing their service model. If you do adopt prevention, we help you market it effectively.
How long until we see results?
Quick wins (review growth, Google Business Profile optimization, CRO fixes) happen in weeks. Bigger shifts (brand repositioning, SEO ranking improvements) build over 1-3 quarters.
What's the difference between Do and Coach?
Do = we execute everything. Coach = you execute with our strategic guidance and QA. Choose based on your internal capacity and budget.
Can we switch between Do, Coach, and Teach?
Yes. Many clients start with Do to build momentum, then move to Coach as their team gains confidence, and finally to Teach for full independence.
Do you charge performance-based fees?
No. We use transparent fixed scopes or retainers. This keeps incentives aligned: we focus on sustainable growth, not gaming short-term metrics.
What if we're already working with another agency?
We can audit their work and recommend whether to continue, switch, or combine approaches. Many clients bring us in for specific gaps (e.g., offline tactics, prevention messaging).
Do you rebuild websites?
Only when needed. We prioritise CRO and messaging improvements first - many wins come without a full rebuild. If a rebuild is necessary, we handle it as part of the engagement.
Next steps
- Download the playbook: Get the Care Growth Playbook for a detailed marketing framework
- Compare packages: Review Do, Coach, and Teach pricing and scopes
- Book a discovery call: 20-minute call to discuss your goals and recommend the best approach