Stand out in care. Build demand. Grow confidently.
Build demand with preventative care. Win business with better marketing.
Book a 20-min discovery call | No pressure. Clear next steps in 20 minutes.
Why this matters now
You're delivering brilliant care, have glowing testimonials from your clients, and are spending ever increasing amounts on digital ad platforms - but you're finding it harder and harder to stand out in a crowded marketplace dominated by big companies with big marketing budgets. There are three growth barriers that care companies are facing in today's market:
Inconsistent demand
You're over-reliant on a few, almost entirely digital, marketing activities where costs are rising every month often while results decline.
Undifferentiated offers
Everyone has a good website, they've all got testimonials and they're all 'the care you'd want for your own grandmother,' so is it any wonder you're finding it impossible to stand out from the crowd?
Busy teams
You're busy running a care company, looking after your carers and your clients. You don't have the time to spend trying to figure out how to win more business in such a challenging market.
You deserve a clearer proposition and a steadier pipeline; a business that grows without you burning out.
The two paths to home care sanity
1) Put Preventative Care At The Heart Of Your Care Business
Grow your business by helping people need less care with a model that lets you start working with people earlier and for longer, helping them regain and maintain their independence at home. Our tried and tested Preventative Care model will help you build a business that clients and their families love:
- Flexible Early Engagement Support – Flexible, person-led support focused on confidence at home.
- A Home Care Model Built On Prevention – Structured prevention services (habits, mobility, connection).
- Proactive Physical, Cognitive and Nutritional Coaching – Your brand + integrated Everfit for activity, mobility, and daily habits.
2) Marketing: Do · Coach · Teach
Get your business infront of the people who matter with a clear and compelling message that will position you as different from your competitors, and away from trying to convince them you're better. Run your marketing in the way that works best for you:
- Do (Done-For-You) – We'll agree a rhythmic marketing approach with you involving online and offline marketing that we know works, because we've tried and tested them over 10 years running our own care company.
- Coach – You execute; we guide with a 90-day plan, fortnightly calls, and QA on campaigns and content.
- Teach – Access our full library of playbooks, templates, and workshops to implement at your pace.
Choose either path, or run both together for maximum impact.
How it works: Do and Coach
1. Audit
Where you are now: how much you're spending, where you're spending it, how well is it working at attracting new enquiries, how well are you doing at converting them into clients.
2. Momentum Plan (90 days)
A practical plan with outcomes, KPIs, channels, and roles. If adopting prevention, this includes service design and pilot scope.
3. Sprint & Optimise
Launch campaigns or pilot services; meet monthly for highlights and quarterly for deep-dives; keeping your growth on track.
Outcomes (what success looks like)
- Clear proposition - That families and referrers understand quickly
- Steadier private demand - From search, reviews, and referral-ready content
- Higher conversion - Via better messaging, CRO, and follow-up
- Confident decisions - With shared dashboards and simple cadences
Built from real-world prevention implementation and multi-channel care marketing.
What our clients say
"We finally have a service model that makes sense to families and a marketing engine that supports it." - Care owner, South West
"The Do package let us focus on operations while demand built and the team learned what 'good' looks like." - Registered manager, Midlands
FAQs (you ask, we answer)
Do we have to adopt Preventative care to work with you?
No. Many clients start with Marketing (Do/Coach/Teach). Others lead with prevention - then add marketing to scale.
What's included in Prevent+ and why Everfit?
Prevent+ integrates Everfit within your brand to support activity and daily habits remotely - strengthening outcomes and differentiation.
Will this replace our existing domiciliary services?
No. Prevention complements and strengthens your current offer; traditional packages still apply where appropriate.
How long until we see movement?
Expect quick wins in weeks (review growth, GBP hygiene, CRO fixes). Larger shifts (brand, prevention pilot adoption) build over 1–3 quarters.
Do you rebuild websites?
Only when needed. We prioritise CRO and messaging first; many wins come without a rebuild.
Can you help with recruitment?
Yes - employer brand content, local campaigns, and role-specific landing pages.
How do you price?
Transparent scopes. No performance-based fees. See Pricing for typical packages and ranges.
What does the first 90 days look like?
Audit → Momentum Plan → Sprint, with weekly highlights and a monthly deep-dive you can share with your team.
Ready to stand out, build demand, and grow confidently?
Book a short call. We'll map your next 90 days - prevention, marketing, or both - and give you a clear next step either way.
Download the Preventative Care Playbook | Download the Care Growth Playbook