Success Stories
Real results from real care providers. See how ambitious care companies are growing with Care Momentum's hands-on support.
Case Study: Abney & Baker - Prevent+ Launch
From reactive care to premium preventative support — and measurable early returns
The Challenge
In a market where home care can feel commoditised, Abney & Baker wanted a clearer point of difference — something families value, carers feel proud of, and the business can scale profitably.
The Pivot
Abney & Baker introduced Prevent+, launching EverFit as a new preventative service — supported by Care Momentum across operational pivot support, market positioning, and relaunch marketing across key channels.
The Results
- £2,000 revenue per month from Prevent+ by month 3
- 95% self-funded clients — reduced reliance on LA
- 60% gross profit margin (~£1,200/month gross profit)
- ~£30 profit per visit whilst still paying carers well
The Outcome
Preventative positioning didn't just sell Prevent+ — it also boosted core home care conversions and increased demand. It also boosted recruitment applications and quality.
"We saw a gross profit return within three months proving this is not just good care, it's good business." — Ian Willis, CEO, Abney & Baker
Care Momentum supported the pivot end-to-end: business change guidance + preventative positioning + launch messaging + multi-channel relaunch execution.
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